Royal Caribbean/Online Catalogs
rich internet application
The toughest part of building a great site can be getting all the right content. You know it's there, but sometimes getting it online can be more of a hassle than it's worth. So you often get thin sites, with no depth; or sites overloaded with information that you can't make sense of. RC came to us to help find a simple and fast way to get their print brochures into customers hand within a matter of minutes, rather than days/weeks.
We helped Royal Caribbean conquer the Web with their online catalogs, and at the same time helped solve the content to customer bottleneck. The online catalog itself isn't a flat boring PDF; it's dynamically built to be interactive using Flash, Flash Paper and custom created XML coding. Now a Royal Caribbean operator can ask the customer a few key questions, and within moments send a fully customized and personalized online cruise catalog could be sent to them. Now that's progress!
|
