HSBC/Money Transfer Service
website & print campaign
I got the chance to work with HSBC after they had a very bad experience with a large agency here in NYC. They had been getting milked for months and finally decided to sever their relationship. Needless to say I was feeling the heat to come up with something they would love. HSBC needed a new website and corresponding marketing campaign to promote their new Money Transfer service. The Target markets were Brazilians, Indians and Mexicans living in the US and send money home frequently. The client was so happy, she actually started to cry. That was a first.
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