E*trade/Public Website
website
Hey, hey waddya know - more E*trade work...if you didn't know, I'm the Global CD there, so you can expect to see even more projects for them in the future.
Anyway, I had been working on this all skunk-works style for several months prior to springing it on my CMO and the other execs at E*trade. I had also been part of the last redesign effort of the E*trade public website and it did not turn out as I had hoped... too many cooks in the kitchen. But this time around, with a small stealth team we hammered out a clearly improved web experience for E*trade. Easy to use, clean design, and focused on customer acquisition. We pushed hard to implement a user-centric IA, rather than so product focused as in the past. Since it’s launch in January 09 we’ve gotten rave reviews from customers and prospects alike. If only they had listened to us two years ago. C'est la vie.
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