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Who you are gets defined by what you do. Part of what I do is take global brands from concept to execution in both online and offline projects. I have nine years of expertise in Creative Direction, Art Direction, Identity & Brand Development, Web Design & Development, Broadcast Graphics & Animation, and Advertising & Print Design. I offer distinctive creative solutions for clients such as Nextel, Comcast, Calvin Klein, VH1, Snapple, Vogue, E*trade and Bayer. I've worked directly with some of the world's largest advertising and interactive firms – and my work has been showcased in several design books, magazines and websites.

What you don't do counts equally. I don't work in a medium, I work into a concept. I don't consider work anything but play. I don't agree all the time, or think the client is always right. I don't get bogged down by a crappy attitude. I don't take assignments just for the cash. And I don't take anything too personally... or too seriously.

So build it up, break it down - re-think, re-brand, re-build, and re-interpret. Put it in the pot and mix it up. Throw it in the car, drive it out to the desert and see if it follows you home. Doing work that's just "good enough" is never good enough, and conventionality will slowly but surely kill you.


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E*TRADE Financial

prospect website

So about a year ago I took the Creative Director job at E*TRADE. My boss and CMO quickly made it clear that a new day was dawning at the company and I would play a major role in updating the strategy, architecture, design of etrade.com. While this project took the better part of 8 months (virtually unheard of in the financial services sector), it felt like we'd accomplished the majority of it in just a few sleepless weeks. The site features intuitive navigation to the features , easy click-through demos of some of our most popular products and tools, direct access to account opening from every page and quick access to our powerful quotes and research functionality.


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Nextel

conexion musical website

Have you ever wanted to learn Spanish quickly, but just don't have the time?

Well my advice is to build a Spanish language website promoting a series of Nextel sponsored concerts. I wanted to break away from Nextel's standard yellow and black utilitarian branding and try to give the site bit more soul - much like the music. So this site has lots of flashy animation, raw graphical elements and MP3 juke-box with the three featured artists songs. We had 130,000 unique hits the first month of launch and helped Nextel sign more than 150 new customers to their service. Not too shabby.


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Royal Caribbean

online catalogs

The toughest part of building a great site can be getting all the right content. You know it's there, but sometimes getting it online can be more of a hassle than it's worth. So you often get thin sites, with no depth; or sites overloaded with information that you can't make sense of.

We helped Royal Caribbean conquer the Web with their online catalogs, and at the same time helped solve the content to customer bottleneck. The online catalog itself isn't a flat boring PDF; it's dynamically built to be interactive using Flash, Flash Paper and custom created XML coding.


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Comcast

sports microsite

This was a pretty straight forward assignment; take existing copy points about their sports products and packages and make it much more enticing for cable sports fans. I took the "a picture says 1000 words" approach on the home page. The use of large action based photography and animation was a nice balance to the copy intensive secondary pages where the bulk of information was presented. This is a good example of how a strong client relationship can help you fulfill your vision of how a project should turn out, rather than just execute theirs.

Overall a very successful and painless launch.


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View Animation

Yahoo! HotJobs

super recruiter website & animations

This project included creation and illustration of the 2 "Super Recruiter" characters, powers and gadgets, as well as a Flash website to help tell the SR story and give information about HotJobs products and services. An interactive animation sequence for the HJ booth at the SHRM conference was also developed, where attendees could have their photos taken, then their faces were super imposed over the Super Recruiter characters and played over the 61" plasma monitors all around the booth. This wacky, comic-book concept was so well received that during the first day of the event, HotJobs had gotten more qualified leads than they had during the whole SHRM conference last year.


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Comcast

hdtv website

After a very successful launch of the Comcast ON DEMAND website (see below), I was asked to design and develop another engaging and interactive programming guide for their HDTV content. With the help of Flash kingpin and fellow "panther" Johnathan Swafford we launched this new microsite in just under a month. Now all Comcast has to do is get off their asses and start filling it with content...


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The Benjamin

website homepage redesign

Affinia asked me to redesign their very outdated website for The Benjamin, a luxury hotel here in Manhattan. My main focus was to bring the hotel's imagery to the forefront to help "paint the picture" of what the experience is all about and to make the user interface as intuitive as possible. I also moved a booking-engine component right to the front page in order to meet their priority of putting "heads in beds". I will begin overhauling the rest of the site later this month as well as the Affinia Hospitality site as well.

The client made me put the intro music in, even after I told him how cheesy it was and threatened him with violence. Sometimes you just can't win.

Fuse TV

internet animations

Here's a fun little project to do some cool online ads for Fuse. These are very much brand focused, rather than pushing a program or product. I love projects like this. You can just go nuts and let your imagination flow. Conceptually I wanted to do a few over the top fantasy-style environments that unfolded as the camera pans from left to right. I got the idea for the "HELL YEAH" tag line after a night out with the boys...





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Death Cheaters Club

promotional items

So what do a bunch of weirdo NYC designers do to blow off some steam? They start a quarterly design based gallery show and call it the Death Cheaters Club. Featuring a rotating roster of killer designers, the D.C.C. takes their creativity and puts it to anything that can be drawn, printed or painted on.

Sorry, all T-shirts are sold out. I'll get a new batch printed in August, so save your loot kids.




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View Alt Execution 1
View Alt Execution 2

Saturday Night Live

opening title sequence

I got a call from my friend Steve the night before this assignment was due to the editors. He'd been through 15 different versions for the 2004/2005 SNL opening title sequence and was getting no where with the producers. So the next morning my partner in crime and I went over to the studio and banged out 5 new versions. After a few more hours of tinkering and final edits they picked my least favorite execution - but hey, it's not my show.



View Generic Website
View India Website
View Mexico Website

View Print

HSBC

website & print campaign

I got the chance to work with HSBC after they had a very bad experience with a large agency here in NYC. They had been getting milked for months and finally decided to sever their relationship. Needless to say I was feeling the heat to come up with something they would love. HSBC needed a new website and corresponding marketing campaign to promote their new Money Transfer service. The Target markets were Brazilians, Indians and Mexicans living in the US and send money home frequently. The client was so happy, she actually started to cry. That was a first.


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Aveda

super natural campaign

For this campaign, my concept was to keep the overall message and direction as simple as the ingredients in Aveda's products. The phrase "super natural" had two connotations I could play off - 1) that Aveda's products worked like magic and 2) their products were void of unnatural substances. The use of high contrast b&w photography helps promote the idea of simplicity and purity, while the bright yellow block font grabs attention.


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Comcast

on demand website

For the past 2+ years I have been art directing and designing various online advertising projects for Comcast. Our team came up with the idea to build an engaging, interactive guide to showcase their ON DEMAND programing. This monthly updated website features database driven content, dynamically updated Flash elements, as well as design that breaks away from old Comcast brand standards. We average 1000 unique hits a day since launch and it is a big hit with Comcast internally.


View TV spot 1
View TV spot 2

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Bayer

website & television ads

2 different projects, 2 different clients, but these were both great gigs. Art direction, design and front end development of the Bayer global website. Design and animation of 2 Bayer Aspirin TV spots. After the Bayer site launched, the TV ads seemed like a good opportunity. Done in 3 days. Who said pharmaceutical companies were no fun?



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Warbabies

internal project

There has been a lot of pro-war rhetoric here in the States lately, I guess this is my reaction to all that. I am not an overly political person but this idea came to me and I felt the need to express it somehow. This is just a series of simple iconic statements on how our government and the US media try to candy-coat what is really happening in Iraq and Afghanistan, and how this administrations idea of liberation seems to come in the form of destruction. Oooh baby, it's a mad world.



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Nextel

phone finder

Nextel was getting poor feedback from potential customers about how complicated choosing a phone and rate plan on their existing website was. So I came up with the Nextel Phone Finder. This dynamic Flash application recommends phone and service packages based on a simple interactive survey interface. Fun and easy to use, this idea helped promote over a 12% lift in online handset sales in one month. The response was so positive, I'm going to do two more for them.


View Affinia 50
View Affinia Dumont
View Affinia Gardens
View Affinia Manhattan
View The Benjamin
View The Surrey Hotel

Affinia Hospitality

online brochures

Affinia wanted to figure out a way to create awareness for the launch of their newly renovated Affinia 50 hotel. I had been hounding them for months about doing online brochures to drive their guests and resellers to, rather than expensive print brochures. The Affinia 50 brochure was just the first of the 9 hotel properties to have a simple and elegant online experience for potential guests and travel agents.



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View Logo / Identity


Blue Planet Research

corporate ID & website

Blue Planet Research and Technology is a newly formed mobile pollution prevention and resource remediation systems company. Basically what that means is they have these big trucks with pumps and filters that can go to all the places around the world that are so messed up by humans and make those areas habitable again. I wanted the site to be very visual, but not overpower the content. I used simple Flash animations to cycle through images of water and nature, as well as give the site a pulse.


Gucci
Comcast
Nextel
Carlyle Group
HSBC
Affinia Hospitality
Bayer
Victoria's Secret
Aveda
Quiksilver
Douglas Elliman
HotJobs
Ford Models
Blue Planet
Calvin Klein
Coach
Alternative Assets
Jaguar
Royal Caribbean
Saturday Night Live
Snapple
FCUK
Paper Magazine
CAMG | Rock Creek
New York & Company
Notara
Transworld Snowboarding Magazine
Investor Force
Lenscrafters
Sony
4Kids Entertainment
Masius International
Vh1


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Creative powerhouse with 9+ years of professional expertise in Creative Direction, Art Direction, Web design/development, Broadcast graphics, Brand development, Integrated Marketing and Print design.
Experienced in taking world-class creative projects from concept to completion in both online and offline environments.

Award-winning skills in conceptualization, visual design, development, animation, and typography.

Extensive experience in developing client initiatives and building lasting professional relationships.

Goal-oriented, team player with proven leadership and management ability.

Highly motivated, self-sufficient with a deadline mindset.


• Creative Direction

• Art Direction

• Graphic Design

• Web Design/Development

• Advertising/Print Design

• Identity/Brand Development

• Broadcast Design/Animation

• Project Management


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